Apple’s alarm glitch: UK users complain of being left stranded by silent morning

As per the publication, the problem has gained significant traction on social media, with TikTok becoming a platform for venting frustrations.

For instance, a middle school teacher from Manchester, posting under the username @teachmiddleschoolinstyle, went viral with a video that amassed over two million views in days. She shared her ordeal of waking up late only after a timely text message, not her iPhone’s alarm. “I Googled it, and apparently, this is happening to a lot of people. We can create a support group for this,” she humorously suggested, as per the report.

Her comments section was rife with similar tales of woe. One user, @owen_u, asked if anyone else had experienced the alarm displaying on the screen but failing to make a sound – a common thread among the responses.

Moroever, the report highlights that the root of the problem might lie with the “Attention Aware” feature, introduced with iOS 17, which uses the phone’s camera to detect if the user is looking at their device, adjusting volume accordingly. However, this feature appears to be misinterpreting sleeping users as awake, thus silencing alarms.

Apple has reportedly acknowledged the issue, but for now, users are advised to turn off “Attention Aware” or manually check their alarm and notification settings. However, these solutions have not been foolproof for everyone, pushing some to revert to traditional alarm clocks. As one user, @that_white_ram94, posted, “After 18 years, I had to buy a real alarm clock because my £2,000 phone apparently can’t.”