Netflix shows how it’s done despite earnings miss

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Netflix shows how it's done despite earnings miss


Audrey Nuna, EJAE and Rei Ami attend the KPop Demon Hunters Special Screening at Netflix Tudum Theater on June 16, 2025 in Los Angeles, California., U.S.

Charley Gallay | Getty Images Entertainment | Getty Images

Audrey Nuna, EJAE and Rei Ami attend the KPop Demon Hunters Special Screening at Netflix Tudum Theater on June 16, 2025 in Los Angeles, California., U.S.

Charley Gallay | Getty Images Entertainment | Getty Images

Netflix’s business leaders and investors probably aren’t enjoying a soda pop after the release of its third-quarter results. While the company’s revenue met expectations — though not beating them as it did the first and second quarters — earnings were taken down by a tax dispute with Brazilian authorities. Shares of Netflix fell around 6% in extended trading Tuesday stateside.

But it doesn’t look like any other media company will dethrone Netflix as the king of streaming in the near term. Warner Bros. Discovery said Tuesday it’s open to a sale — and Netflix is reportedly an interested buyer — even as Warner Bros. is going ahead with its split into two companies in the meantime. Elsewhere, Comcast’s NBCUniversal is currently spinning off its cable networks, which includes CNBC. Those moves suggest that legacy media is still finding its footing amid the era of streaming inaugurated by Netflix.

While there are many factors contributing to Netflix’s golden status, its shows are likely the main protagonists. “KPop Demon Hunters,” released in June, was a smash hit. It’s now the company’s most-watched film, hitting 325 million views and surely played a huge role in Netflix’s best ad sales quarter ever in the third quarter. Even as the streaming giant’s earnings stumbled during that period, Netflix is still showing other media companies how it’s done.

— CNBC’s Sarah Whitten contributed to this report.

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