Stunned Brits share pictures of what £100 worth of food shopping from budget supermarkets really looks like – as inflation keeps rocketing under Labour

British families are sharing photos of supermarket shops after being left shocked by how little they are getting for their money – with TV’s Kirstie Allsopp leading the fury.

Shoppers stunned by their checkout bill are taking to social media to post photos of their purchases and receipts as grocery price inflation continues to build.

One of the most shared posts in recent days was by X user Karen @mooramana, who tweeted a photo on Sunday of four bags for life in the back of her car after a shop.

She wrote: ‘£98! At Aldi, no booze included and only meat is sliced for a sandwich and a chicken to roast. Six months ago this would have been £70! Cost of living is just ridiculous.’

While she did not say what she had bought, the current grocery price inflation rate is about 5 per cent – meaning a £98 shop would have been about £93 a year ago. 

Karen later added in another tweet: ‘My total spend in two hours now totals £201 after topping up car with fuel, purchasing dog and hen food plus food for the wild birds.’

The initial tweet gained traction after being reposted by Location, Location, Location presenter Ms Allsopp, who wrote: ‘The subject that no one is talking about.’

Among those responding was Queen’s University Belfast food security expert Nick Birse, who said price increases this year were being driven by ‘a perfect storm of commodity availability/price and labour shortages driven by anti-immigrant rhetoric’.

Other Britons have been posting videos of their shops on TikTok as they become exasperated at the rising cost of living. One wrote: ‘£170.77 in Aldi for a week’s shopping. What is going on? Nearly had a heart attack at the till.’ 

Another posted a video of a shop with reduced labels on some products, saying: ‘Am I being tight or is anyone else shocked that this came to £50.42?’

The Office for National Statistics said last month the rate that food and non-alcoholic drink prices were rising increased to 5.1 per cent in August from 4.9 per cent in July.

That was the fifth month in a row that overall food prices have increased – with vegetables, milk, cheese, fish, beef and pork among the items that are rising.

Rising employment costs and poor harvests have driven up retailers’ and suppliers’ costs, which supermarkets are passing on to customers through higher prices.

The British Retail Consortium has specifically blamed the higher rate of employer national insurance, the rising national minimum wage, and new packaging taxes.

Industry group the Food and Drink Federation has also said food manufacturers were coming under pressure from increasing expenses such as regulatory and tax costs.

Separate data from market research firm Worldpanel by Numerator revealed last month that prices at supermarkets remain 4.9 per cent higher than a year ago.

Experts also noted that supermarket own lines now make up 51.2 per cent of all sales, up from 50.9 per cent a year ago, as shoppers seek out cheaper alternatives.

Tesco had the biggest share of the market at 28.4 per cent, while Ocado was once again the fastest growing retailer with sales rising by 11.9 per cent.

Sainsbury saw its share rise to 15.1 per cent, while Lidl was the fastest-growing bricks and mortar retailer with its portion of the market now at 8.2 per cent.

Treasury Chief Secretary James Murray last month denied that Government policies were behind increased supermarket prices, instead blaming global market pressures.

He rejected suggestions that the rise was due to the increased national insurance contributions being paid by supermarkets or the added costs of packaging rules.

How much is YOUR food shop? Send pictures of your weekly food shop to: ciaran.foreman@dailymail.co.uk