Businesses across major industries have purchased 1,755 Bitcoin daily (worth $195.2 million), contributing over $1.3 trillion to Bitcoin’s market cap during the past 20 months.
Market analysts believe that if this steady investment flow continues, BTC moving above $125K is the next realistic target.
River’s latest “Business Bitcoin Adoption in 2025” study indicates that institutional Bitcoin acquisition has pushed corporate reserves from 510K BTC to 1.3 million BTC spanning January 2024 through August 2025, while publicly traded companies owning Bitcoin expanded from 39 to 158 entities in this period.
Currently, businesses now control more than 6% of Bitcoin’s circulating supply, representing a twenty-one-fold expansion since January 2020.
Bitcoin Treasury Companies drive much of this growth in business adoption, accounting for 76% of all business purchases since January 2024 and 60% of publicly reported business holdings.
Source: River
These stock-listed entities focus on amassing substantial Bitcoin reserves while providing shareholders who are unable to purchase Bitcoin directly with equity-based exposure to its price movements.
Michael Saylor introduced the Bitcoin treasury model when MicroStrategy (currently Strategy) executed its inaugural $250 million Bitcoin acquisition in August 2020.
Strategy’s Bitcoin portfolio now exceeds $70 billion in value. This success story has inspired the launch of over 50 comparable Bitcoin treasury enterprises.
Prior to 2024, corporate Bitcoin adoption remained confined to select private sector niches.
Mining operations were initial adopters, with crypto firms and occasional unconventional participants like Tesla from different sectors following suit.
This model transformed entirely throughout 2024.
River’s research indicates Bitcoin now delivers value across business categories and company sizes, spanning real estate, software development, consulting services, healthcare, logistics, consumer goods, media companies, and automotive sectors.
River’s findings show numerous businesses allocating well beyond a theoretical 1% to Bitcoin holdings.
Current corporate allocations average 22% of net income toward Bitcoin investments, based on July 2025 survey data, while the median allocation reaches 10%.
Source: River
Among these companies, 63.6% treat Bitcoin as a permanent investment vehicle, continuously accumulating positions without immediate selling or portfolio rebalancing intentions.
Bitcoin’s climb above $125K now seems increasingly attainable.
Bitcoin
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