Krispy Kreme running ‘part exchange’ programme to swap ‘dupe’ doughnuts

Krispy Kreme is running a ‘part exchange’ programme where customers can swap a half-eaten doughnut for a new one. The iconic chain will upgrade partially-munched treats from rival brands in order to weed out ‘dupes’ of its Original Glazed product. Experts will be on hand in stores to ‘verify’ the dupes, with indicators that it’s not the real thing including the texture of the dough, the glorious glaze cracks and the iconic shape. For any who do have a dupe, thousands of free doughnuts will be up for grabs in all stores in UK and Ireland on Friday June 6th – National Doughnut Day. It has launched the amnesty after a survey of 2,000 adults revealed 73 per cent of those who have bought ‘fake’ food and drink items were left disappointed. The brand has also partnered with Lady Leshurr to release a diss track titled ‘We Run This Glaze’ calling out dodgy doughnuts. Lady Leshurr said: “For me, an original is always the best thing, whether that’s music or doughnuts. “You have to remind people who the originals are, otherwise history gets rewritten by the copycats.”