Louise Pentland’s eye-watering net worth revealed as the star rakes in four-figures a day from her best-selling books, TV work and social media plugs

With 2.18 million YouTube subscribers and upwards of 3.7 million Instagram followers – as well as six books – under her belt, it’s no surprise that Louise Pentland has for years now been topping ‘mummy blog’ lists.

And the star – who initially found fame after being part of the YouTube ‘Brit crew’ of the 2010s along with Zoe Sugg – is estimated to be making hundreds of thousands from her online fame, where she shares everything from cheerful ‘day in the life’ vlogs to candid chats about dealing with divorce and trauma.

According to reports, the mother-of-two, 39, who recently got married for the second time and documented her wedding on social media, could be racking in upwards of £9,000 per Instagram upload alone.

As per research from Cartwright & Butler, Louise – according to estimates from 2022 – earning around £502,320 a year.

The blog also suspected she was making around £835.32 per YouTube video. And as reported by Youtubers.me, the star’s net worth, based off just her YT channel, would be an estimated $73,400- $441,000 (£56,744 to £340,928).

And looking at the highest earning mumfluencers in 2023, blog Ufurnish listed Louise as in only second place – behind only ex-reality star Stacey Solomon.

Louise is also popular on TikTok, where she has more than 240,200 followers – with some 7.5 million likes across her clips. Website Hafi projected that Louise earned – just last month alone between $31,652 – 45,071 (£24,469 – £34,843) – across all three platforms.

The social media star also has monthly slot on BBC Radio Northampton that looks at ‘positivity and mental health’.

Elsewhere, in 2019 she announced a podcast – Mothers’ Meeting – which featured celeb guests including Katie Piper and Nadia Sawalha.

Her content now includes curated insights into life raising her two daughters – Darcy, 14, and Pearl, seven – as well as co-parenting with her ex partner. Louise and her children pictured in 2021

She has also recently made videos about her hen and stunning nuptials – which took place in February

Her content now includes curated insights into life raising her two daughters – Darcy, 14, and Pearl, seven – as well as co-parenting with her ex partner. 

She has also recently made videos about her hen and stunning nuptials – which took place in February. 

However, it’s not been smooth-sailing for the content creator, who has been candid about her tough childhood. 

When she was seven, she lost her mother to cancer – and has publicly recounted how she was, afterwards, physically and mentally abused by her stepmother.

Opening up about her experiences in October, on social media, she penned: ‘Someone asked on my Q&A, “What are you most proud of in your whole life?” and I’ve thought about it all day. The initial answer is, “being a mummy”, but actually it’s deeper.

‘I’m proud of how soft and how gentle I am. To many that might sound silly but to me it’s huge because it’s not the model I was given in my own childhood.

In December, Louise also spoke about her recent meeting with King Charles at a Christmas dinner for his foundation

‘I’ve just uploaded an extra special vlog of the day, showing you exactly what the event was like and about and then having a good chat about some deeper thoughts and feelings afterwards,’ she wrote in a glitzy Instagram post about the day

‘After Mum died, my childhood was brutal in every way. I was violently physically abused in ways you don’t even want to imagine, I was deliberately humiliated, every emotion neglected and communication was dominated by anger.

‘As well as that as my child-adult relationship, I witnessed my Dad and Step-Mum have a violent, volatile, nasty relationship.

‘The ONLY ways to survive that was to completely shrink and detach. No softness, just emptiness. I wasn’t even me, I was just nothing.’

She continued to remark that she was ‘so proud’ of how she mothers ‘her beautiful daughters’ with ‘warmth’ and ‘kindness’. 

‘I don’t shout and I certainly don’t get physical. I don’t rule with force and violence but rather lead with support and education,’ Louise shared. ‘I respect my children. I facilitate their individual passions. I have created a safe, loving home for them.

‘I have put a solid stop to abuse in this family line and for that I’m very proud.

‘I feel really arrogant typing that all out but I know it will resonate with a few people and I’m sending huge, huge loves to them.’

In December, Louise also spoke about her recent meeting with King Charles at a Christmas dinner for his foundation.

Louise, who is from Northampton, first burst onto the YouTube scene with her channel SprinkleOfGlitter in 2010. Pictured in a video with Zoe Sugg (Zoella)

‘I’ve just uploaded an extra special vlog of the day, showing you exactly what the event was like and about and then having a good chat about some deeper thoughts and feelings afterwards,’ she wrote in a glitzy Instagram post about the day.

‘It’s on my @youtube channel and also linked in my stories today. A day and a vlog I’ll treasure! Have you ever met a member of the royal family? Tell me your royal stories below! I love them!’

Louise, who is from Northampton, first burst onto the YouTube scene with her channel SprinkleOfGlitter in 2010.

It whirred in a new age of influencers, ushering in the era of ‘get-ready-with-me’ videos, shopping ‘hauls’ and polished daily vlogs.

And at the helm of it all was the ‘Brit crew’, led notably by her bestie Zoe Sugg (Zoella).

The UK-based social media stars featured in each other’s videos constantly, endearingly calling each other ‘chummy’ and journeying around the world together.

But while the pair used to be inseparable – often filming at one another’s houses and going on trips abroad – rumours of a ‘rift’ have been brewing for years, and they haven’t collaborated with one another since 2016.

It’s a far cry from their previously warm relations. Just under a decade ago, while speaking to Glamour, Louise opened up about how having Zoe at her side during some of her darkest times had helped.

More recently, Louise has also featured in videos with fellow Brit crew alumni Dan Howell – in which both admitted to feeling more ‘socially awkward’ compared to their peers. Pictured in March 

‘Over the past few years I’ve experienced horrible bouts of anxiety, usually when I travel. I hate being away from home and the familiarity of my surroundings. Perhaps it’s a control thing, I’m not sure, but it brings on a fear of feeling trapped,’ she said in 2016.

‘When that moment hits, my whole body tenses up and my mind spirals, thinking the worst – that I’m not safe and can’t get home. I start crying, my breathing is all over the place and, in extreme cases, I throw up. It’s an exhausting process, but because it didn’t happen all the time, I thought I could ‘live’ with it.

‘But everything came to a head last November, after my marriage ended. Life suddenly felt so different – and hard. I had a terrifying panic attack at home and rang my friend, Zoe Sugg (Zoella), who also suffers with anxiety. “Ambulance,” I kept trying to say. She understood instantly. “You’re safe, nothing is going to happen, you are not going to die,” she repeated, until my breathing stabilised.’

It also appeared that Louise often felt to be on the fringes of the supergroup of content creators.

More recently, Louise has also featured in videos with fellow Brit crew alumni Dan Howell – in which both admitted to feeling more ‘socially awkward’ compared to their peers. 

In other interviews, she has admitted to feeling ‘on the outskirts’ of the group. 

In 2019, Louise addressed the ‘drift’ rumours in a Metro interview. 

‘People think there’s a lot more drama than there is,’ she insisted. ‘But I wish it was as dramatic as people think – well I don’t – but we do speak quite a lot.’

‘I was chatting to Zoe last week about how she’s feeling about 10 years on YouTube, Marcus [Butler] and I are close and talk a lot, Casper pranked me the other day – thanks Casper – I had drinks with Jim in January.

‘So we do all talk but it’s progressed from this very online showing every aspect of our relationship and collabing to just being people who are friends.’

She also explained that one part of her content drifting more towards motherhood-style blogging away from the ‘Brit crew’ was just content creation strategy. 

‘I changed it before most other people started changing their content but I’ve always been a bit older than everybody,’ she explained. ‘Most others are still in their twenties, I’m in my thirties and I got to the point where I thought it’s a bit weird for me as a 29/30-year-old to be making content for children.

‘I saw the analytics showed that it was 13-18-year-olds and I was really censoring myself and not talking about the topics that really mattered to me because I thought it was really inappropriate to talk to 14-year-olds about contraception, sex life, adult relationships or divorce.’