Visa Seeks to Tap UAE’s Growing High-Networth Community

The digital payments firm has launched Visa Private, a product for high-net-worth individuals that offers travel, lifestyle and retail privileges, in the United Arab Emirates ahead of a broader Gulf rollout. Saeeda Jaffar, Visa’s senior vice president and group country manager for the GCC, discussed the shifting spending patterns of affluent cardholders with Joumanna Bercetche on Bloomberg’s Horizons: Middle East and Africa.